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Member Announcement Details

News Title: Bell Falla and Associates Welcomes Adam Porterfield, Senior Vice President, Pharmaceutical Marketing
News Topic: New Appointment
Date: 2011-Sep-29
Text:

Press Release

Bell Falla and Associates Welcomes Adam Porterfield, Senior Vice President, Pharmaceutical Marketing Research

Norwalk, CT, September 12, 2011:   The marketing research and consulting firm Bell, Falla and Associates, LLC is pleased to announce that Adam Porterfield, PsyD, MBA, has joined the firm as Senior Vice President.

 

Before joining Bell, Falla and Associates, Adam spent eight years with TVG, MR&C as Associate Vice President, and, more recently, was a Qualitative Research Consultant at Ipsos Understanding Unlimited, conducting qualitative research and facilitating strategic workshops in the healthcare sector. Adam is a clinical psychologist by training, and has leveraged his formal education in psychology and business to yield new insights beyond what is discovered using traditional qualitative marketing research approaches. He is a seasoned strategic healthcare marketing consultant and moderator with over thirteen years of experience conducting marketing research with healthcare professionals and patients in support of treatments for psychiatric and CNS disorders, oncology, and type 2 diabetes, among many others.

 

 Adam’s research experience spans the entire product lifecycle, from buying process and new product evaluations to message and communication testing for both new and in-line products. He has conducted research domestically as well as in Argentina, Belgium, Brazil, Canada, China, France, Germany, Holland, Italy, Japan, Mexico, Poland, Spain, Sweden, Venezuela, and the UK.

 

Prior to beginning his career as a marketing research consultant, Adam conducted organizational effectiveness analyses for a number of mid- to large-size corporations.  In addition, he was the Director of Admissions for ContinuCare, the largest behavioral health care corporation in Florida.  Adam holds a BS in Psychology from Tufts University.  He has also earned a PsyD and MS in Clinical Psychology and an MBA in Health and Medical Services Administration from Widener University.

 

“Hiring Adam strengthens Bell Falla’s ability to continue to excel at exceeding our clients’ expectations.  Adam’s personality, work style, and clinical-organizational psychology background offer a unique perspective that blends enthusiasm, drive, and passion for our industry with marketing research savvy reflective of Bell Falla’s core values and commitment to superior client service,” said Juan Falla, Senior Partner.  “Adding Adam to our teamwill allow us to underscore our commitment to offering our clients best-in-class marketing research expertise, and build on our qualitative, quantitative, and consulting offerings,” said Steve Bell, Senior Partner.

 

Adam can be contacted directly via email at aporterfield@bellfalla.com or by phone at 561-620-2342.

 

Bell, Falla and Associates, LLC is a marketing research and consulting company specializing in the pharmaceutical and biotech industries. Bell, Falla and Associates conducts assignments for clients worldwide, offers expertise in advanced methodologies, and, through its association with the ProPharmex Group, a consortium of independent business and marketing consultants, advises clients on strategic and commercial development issues. 

 

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Contact:  Juan Falla, 203-845-0618, ext. 10

jfalla@bellfalla.com

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