Member Announcement Details

News Title: The Trust Alliance
News Topic: The Trust Alliance announces a major new initiative: The Quality Report
Date: 2012-Mar-30



LONDON – Thursday 22nd March 2012 – The Trust Alliance, in another industry first, announces that it has reached agreement on a common standard for post-field reporting of healthcare data collection - The Quality Report.

Whilst its members currently produce field reports for clients, the information, format and definitions have all been different, making it hard for agencies and end clients to understand and compare fieldwork performance. For the first time in the healthcare data collection industry, there will now be a common approach to the reporting of this information.

The Trust Alliance has also taken a fresh look at the content of post-fieldwork reporting.  The Quality Report will extend study information beyond that currently available consistent with the Trust Alliance's aim to improve transparency in the industry.  An example of this will be around disclosure of incentive payments.

The Trust Alliance members have targeted the introduction of The Quality Report for May 2012 and will announce further details upon the new report’s launch.  The Quality Report is one of a number of healthcare data collection initiatives being developed by The Trust Alliance.


About The Trust Alliance

The Trust Alliance is an industry alliance established to promote trust in online physician research. The Trust Alliance's mission is to advance industry standards, develop and promote best practices and foster trust in online physician research. Its four areas of focus are:

1. Authenticity – proactively monitoring and protecting against potentially fraudulent responders.

2.  Transparency – ensuring transparency in the data collection process.

3.  Data integrity – ensuring integrity of data collected.

4. Response quality – promoting measures to encourage physicians to provide thoughtful views and responses in support of healthcare company decisions.

The Trust Alliance Founder Members

All Global

All Global have well over a decade of experience in gathering the best quality healthcare data. We use the right channels to gain candid and straightforward global, regional, local and niche stakeholder insights that can be delivered to you quickly and easily. The trust and rapport we have built with our stakeholders – payers, key opinion leaders, health care professionals and patients – translates into higher response rates and stronger, more reliable data for you. 

M3 Inc.

M3 Inc. (JP:2413) operates globally with a proprietary healthcare professionals panel for market research utilizing its physician communities across the world including,,,, and   


Medefield is a global expert in fieldwork services, meeting the unique requirements of healthcare market research. Medefield has the resources, relationships and expertise to make clients more successful, providing the data clients need through engaged, responsive online communities of physicians and healthcare practitioners.


Allan Bowditch

Industry Liaison



Back to the News Main Page