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Member Announcement Details

News Title: Bell Falla and Associates welcomes Victoria Chen
News Topic: New appointment
Date: 2012-Mar-30

   The marketing research and consulting firm Bell Falla and Associates, LLC is pleased to announce that Victoria Chen, a seasoned marketing research professional, has joined the firm.

   Victoria (also known as “Vic”) comes to us with a wealth of expertise in both qualitative and quantitative research. Prior to joining Bell Falla and Associates, she was Senior Vice President, Research and Consulting, at GfK Healthcare.  Her research experience ranges across the product lifecycle, from early market opportunity assessment and buying process/patient journey exploration to message and communication testing for both new and in-line products.  She has extensive global expertise across an array of therapeutic areas, including oncology, hematology, infectious disease, immunology, and "orphan" diseases, as well as widespread experience in device testing.  Vic has also worked as an individual and group therapist. 

     “I’m very excited about Victoria’s decision to join our firm. Victoria is a very dynamic individual, and is highly regarded as a moderator and consultant. I’m very confident that Victoria’s industry experience, knack for addressing business issues, and work ethic will bring much value to our clients,” said Juan Falla, Senior Partner.   “Our clients tell us that they value working with a consultant who offers a breadth of expertise in research methods and who can be the point of contact on multiple projects.    Victoria’s experience in both qualitative and quantitative research and her great people skills will be of significant benefit to our clients,” said Steve Bell, Senior Partner.

   Bell Falla and Associates, LLC is a marketing research and consulting company specializing in the pharmaceutical and biotech industries. Bell Falla and Associates conducts assignments for clients worldwide, offers expertise in advanced methodologies, and advises clients on strategic and commercial development issues.  

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