research and consulting firm Bell Falla and Associates, LLC is pleased to
announce that Victoria Chen, a seasoned marketing research professional, has
joined the firm.
Victoria (also known as “Vic”) comes to us with a wealth
of expertise in both qualitative and quantitative research. Prior to joining
Bell Falla and Associates, she was Senior Vice President, Research and
Consulting, at GfK Healthcare. Her research experience ranges across the
product lifecycle, from early market opportunity assessment and buying
process/patient journey exploration to message and communication testing for
both new and in-line products. She has extensive global expertise across an
array of therapeutic areas, including oncology, hematology, infectious disease,
immunology, and "orphan" diseases, as well as widespread experience
in device testing. Vic has also worked as an individual and group
“I’m very excited about Victoria’s decision to join our
firm. Victoria is a very dynamic individual, and is highly regarded as a
moderator and consultant. I’m very confident that Victoria’s industry
experience, knack for addressing business issues, and work ethic will bring
much value to our clients,” said Juan Falla, Senior Partner.
“Our clients tell us that they value
working with a consultant who offers a breadth of expertise in research methods
and who can be the point of contact on multiple projects.
Victoria’s experience in both qualitative
and quantitative research and her great people skills will be of significant
benefit to our clients,” said Steve Bell, Senior Partner.
Bell Falla and Associates, LLC is
a marketing research and consulting company specializing in the pharmaceutical
and biotech industries. Bell Falla and Associates conducts assignments for
clients worldwide, offers expertise in advanced methodologies, and advises
clients on strategic and commercial development issues.