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Article II- Mission

The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare   market research, business intelligence, and strategic planning in theory and practice.

1. The objectives of the organization are:
   
   1. To promote and enhance the roles and image of the   market research, business intelligence, and strategic planning disciplines to...
      
      - provide guidance on ethical issues in market research and business intelligence
      - communicate to management the value added by market research, business intelligence and strategic planning - provide benchmarking input on job content and levels
      
   2. To provide education and training to enhance members' knowledge and skills by sponsoring meetings, workshops, and training sessions.
      
   3. To provide a forum to address industry issues
      

      - facilitate development and dissemination of new data/database products and services
      - ensure quality control, standardization, and enhancement of current data/databases
      - conduct surveys on critical issues
      - provide input on market research certification

   4. To facilitate communication among
      

      - ethical pharmaceutical, biotechnology, diagnostic, and medical device companies
      - market research agencies
      - market research associations (e.g., EphMRA, PMRG, CPMRA, JP-MG, MRSA)  
      - industry/marketing associations (e.g., PhRMA)
      - other professional associations (e.g., SCIP, PMSA)

   5. To provide input for other appropriate issues (e.g., guidelines for market researchers).
      

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