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Section 3 -Business Research Committee
The Vice President Primary Research shall designate a Chairperson for the Primary
Research Committee. The Chairperson will serve as liaison between PBIRG
industry members and market research agencies, focusing on strengthening the
quality and service, improving relationships, and introducing new product developments
and shall promote the value of primary research within the industry. The
Chairperson shall conduct survey(s) to assess major issues between PBIRG industry
members and market research agencies and/or to benchmark current value. The
Primary Research Committee will make recommendations to the Executive Committee
regarding primary research issues.
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